You'll want a website that gets seen.
Getting a local business on page one of google for most target searches isn't that hard, most of it boils down to common sense in the end. But it's surprising how many web sites don't feature even on the first six pages for keywords that are important to a business.
Everything is optimised for search engines. One of the first questions I ask my clients results in information that will help me to get the site higher in the list for search terms that are relevant to the business and the site designed from the ground up with that in mind.