Image & design
A website should present your business in the right way. First impressions count and we form them very quickly so if your site looks dated or un-professional that's the image you will portray.
The old adage "a picture tells a thousand words" is even more true here on the Internet. Present your visitor with a raft of text and they just won't read it, a few carefully chosen pictures however, will convey your message very quickly then your visitor may take the time to read on.
If your introductory page doesn't load in a second or two, your visitor may leave before they have even arrived. Take this page for instance, on the average Broadband connection it should load in less than a second.
It's all done using a technique called “CSS”, a recent development in web design which can be used to make fast loading sites that look great.